APIVITA: A Tribute to Nature, Beauty, and Bees

In June, we attended an inspiring event at the BEE Center – Honey Garden on the Danube Quay, organized by the EL Pharma APIVITA team.
Through their long-standing partnership, EL Pharma and APIVITA have been cultivating a story rooted in education and sustainable care. Their activities focus on raising awareness about the invaluable role of bees in our lives – because, as our colleagues emphasize: “No bees, no beauty, no life.”
Together, they promote natural and responsible care through APIVITA products – innovative natural cosmetics based on honey, recognized worldwide for their quality, sustainability, and unique nature-inspired concept.
The event also featured the presentation of a new oil from the APIVITA range, perfectly embodying the philosophy of care and respect for both nature and skin. Our colleagues Jelena Zarić, Irena Vasiljević, and Jasmina Vukićević – the creative force behind this remarkable event – demonstrated that EL Pharma is not only a socially responsible company, but also a committed partner that builds relationships and develops brands with vision.
Partners from APIVITA Greece also joined us, supporting the promotion of our shared values. The BEE Center, with its expert team dedicated to protecting bees and ensuring the best conditions for their survival and growth, shared valuable insights with us.
We would like to remind you that the Billion Bees project, of which we are a part, has been recognized by numerous companies worldwide. Its goal is ambitious yet achievable – one billion bees in 30 countries by 2028.