We are a daily support for those who care about the health of people in Serbia. Our distribution and logistics processes are standardized and defined so that the supply of our customers across the country is fast and reliable. Through our call centre and BETTY partnership program, we are available to our customers so that their and our health care mission can meet even the greatest challenges.
We have focused our activities, our know-how and resources primarily on our foreign partners and on their presentation and promotion on 4 local markets.
The broad scope of our services enables foreign drug manufacturers to enter the regional market and reach local consumers.
INO-Pharm has been part of PHOENIX group since 2012. We are specialized in the procurement, importing and distribution of medicines and medical devices that need special treatment.
Pharmacy institution BENU is the largest chain of pharmacies in Serbia and is part of a large international company PHOENIX.
Through an umbrella partnership program, the PHOENIX group brings together 13 brands in 16 countries across Europe with more than 12,300 independent pharmacies.
For the pharmaceutical industry, as well as for independent pharmacies, such programs mean a synergy of experience and knowledge, an outstanding approach in the development of pharmaceutical services in the pharmacy and customized solutions through 13 strong local brands, one of which is BETTY.
PHOENIX group has its own private label brand under the name LIVSANE, which has been present in the markets of the region since 2015.
LIVSANE is an exclusive brand available only in BENU and BETTY pharmacies, and it has a wide range of products of top quality. Attractive design, visibility on the shelves, clear message and affordable prices are the epithets associated with LIVSANE.